Social Media
Engage and entertain your audience for higher online conversions. There’s no escaping the fact that social media optimisation has become a crucial component of any company’s online marketing plan. Crafting a strong presence on Facebook, Twitter, Pinterest, Google Plus and any other social network involves more than lacklustre comments and the occasional post – you need to develop a clear strategy if you’re going to win over your target audience.
Our Consultants
How The SEO Essex Co can help you manage your social media campaign Our consultants have a great deal of experience in social media optimisation (SMO) and have partnered with companies in a wide range of industry sectors, from local brick and mortar companies to nationwide service providers. All of our packages are designed to encourage our clients to participate in their campaign so they have greater control over the content published online.
- We offer free advice and recommendations
- Our SMO packages are entirely bespoke
- We charge competitive monthly management fees
- We can help you integrate your SMO campaign with other aspects of your digital marketing strategy
Our Approach
What’s involved in effective social media optimisation?
- Maintaining the reputation of your brand is crucial, so at the beginning of every campaign we will sit down with our clients to establish a set of guidelines for posts and interactions.
- Strong communication is the key to social success and SMO needs to be fully embraced by every online business. We appreciate that our clients are the experts in their industry, so always ask for their input and approval throughout the campaign.
- Setting realistic expectations for the campaign is also vital. We will help you quantify your ROI from your social media optimisation efforts.
Why Go Social?
Why your business needs to invest in a broader social presence Surprisingly, many companies are still reluctant to get to grips with the major social networks, despite the fact that social media lead conversion rates are currently 13% higher than the average lead conversion rate (according to a report from Hubspot). Here are several reasons why you should invest more time and resources into your social media campaign:
- You’ll prove your business is current and willing to engage in the online community
- You’ll reinstate your credibility and confirm your company as an industry authority
- You’ll increase awareness of your brand in the right circles
- You’ll be able to advertise your goods or services for free once you’ve created a large following
- You’ll improve the accessibility of your company and will be able to deal with queries, feedback and complaints in real-time
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